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Proven in the field

Make confidence part of the buying experience.

Reaching decision-makers across payments, data, risk, and regulatory ecosystems. For more than two decades, Red House has helped Financial Services and fintech companies translate complex offerings into clear, credible narratives — grounded in proof, not spin.

Financial Services coverage
Where we go deep

Expertise with real market specificity.

Category-level experience across the core areas shaping modern Financial Services — built from working inside markets where accuracy and credibility matter.

Markets and buyers
Banking & Commercial Lending
FinTech & Payments
Insurance & Risk Management
Investment Banking & M&A
Tax & Regulatory Compliance
Wealth & Asset Management

Where we've delivered

Our experience spans the core areas shaping modern Financial Services — payments, credit, data, compliance, embedded finance, and transactions.

01 / UNDERSTANDING

Built for Financial Decision-Makers

  • How buying groups evaluate solutions and make decisions
  • Why trust, proof, and performance matter more than promise
  • The influence of regulatory pressure on every decision
  • How growth and cost control must show up in the same story
  • What it takes to move from interest to integration
02 / SERVICES

What We Do

  • Go-to-market strategy
  • Positioning and messaging for complex offerings, including narrative development
  • Demand generation and account-based marketing
  • Sales enablement aligned to long buying cycles
  • Thought leadership that builds authority and trust
  • Digital strategy and media for precision targeting
03 / PROGRAMS

Channel & Demand Programs

  • High-potential prospect lead generation
  • Reach-and-frequency programs
  • Offer-led campaigns
  • Bi-annual recruiting programs
How we help

One Financial Services demand engine.

Foundation

Find the position only you can own.

Market research, audience strategy, positioning, portfolio architecture and go-to-market planning.

Engagement

Make complex value easier to choose.

Campaigns, content, digital experiences, media and account-based programs built for real buying groups.

Intelligence

Turn market signals into the next move.

Measurement, optimization, audience insight and a learning rhythm that compounds over time.

Proof in practice

Work that moved the number.

Two migrated engagements from the Red House case library — the client, the work and the outcome, as each case was reported.

Pipeline · Campaign Management · Integrated Programs

Increasing B2B Sales by Increasing Sellers

A provider of merchant-acquiring services, delivering integrated payment processing to more than one million merchants. To grow channel sales, Red House built a two-pronged reseller program — high-impact lead generation for high-potential prospects, and a reach-and-frequency program for the rest.

Outcome 10% average response across all tactics — 79 marketing qualified leads and 15 new resellers onboarded. The program was instituted as a bi-annual recruiting program.
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Pipeline · Campaign Management · Integrated Programs

Cross-Selling Payment Solutions

A global provider of credit card processing solutions to financial institutions needed to expand sales beyond its core offering — cross-selling a payment solution that helped banks offer customers more ways to pay, aimed at decision-makers in lending, risk, collections, bad debt and cards at the top 30 banks in North America. Red House built a targeted, multi-channel campaign around a clear promise — put your institution in a better position to capture more revenue — with visuals of grizzlies positioned to catch spawning salmon, a white paper, an article and a gift card sweepstakes.

Outcome A 50% response rate from top banks, resulting in several sales meetings — and a 15% response rate among target prospects, with 19% response on white paper downloads and 9% on article downloads.
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Bring us the Financial Services growth challenge you can't shake.

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