Red House’s commentary for B2B Marketing on why the line between ABM and demand generation keeps getting harder to identify.
When B2B Marketing — the resource for 300,000 B2B marketers globally — asked for Red House’s view, the answer was that the line between account-based marketing and demand generation will become increasingly difficult to identify.
Targeted, account-aware demand programs and broadened ABM programs are converging on the same discipline: knowing the accounts that matter and engaging them deliberately.
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