A company launching a subscription-based, online course for healthier living, needing to reach employee populations with a high disposition for stress and anxiety.
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Engagement · Healthcare
Integrate Digital, Social and Behavioral Marketing for Optimal Results
A company launching a subscription-based, online course for healthier living, needing to reach employee populations with a high disposition for stress and anxiety.
The story
One narrative from constraint to consequence.
Reach stressed, anxious employee populations with a new subscription wellness course.
We ran media and competitive research to focus media spend; analyzed the purchase funnel to make buying seamless; and optimized through profiling of enrollees to refine targeting and messaging.
Media performance exceeded campaign benchmarks by an average of 35%; through continual optimization the campaign drove 7x more transactions on a quarter-over-quarter basis across the initial year.
Media performance exceeded campaign benchmarks by an average of 35%; through continual optimization the campaign drove 7x more transactions on a quarter-over-quarter basis across the initial year.