A provider of information and analysis supporting the decision-making process of businesses and governments, operating across Aerospace, Defense & Security, Automotive, Chemical, Energy, Maritime & Trade, and Technology.
← Back to Work
Work / Positioning / Professional Services
Positioning · Professional Services
Using Message Testing to Predict Campaign Success
A provider of information and analysis supporting the decision-making process of businesses and governments, operating across Aerospace, Defense & Security, Automotive, Chemical, Energy, Maritime & Trade, and Technology.
The story
One narrative from constraint to consequence.
Improve demand generation. The engagement started with a pilot audience and three topics believed to be relevant.
We determined which of the three topics was most suitable, created tailored messaging for three themes segmented by persona, and ran A/B message testing across five verticals (Aerospace, Automotive, Telecommunications, Maritime, Electronics & Media).
Campaign results mirrored the initial email test — the preferred message earned higher click-through rates and produced double the number of MQLs during the campaign.
Campaign results mirrored the initial email test — the preferred message earned higher click-through rates and produced double the number of MQLs during the campaign.