Medical & Surgical
- Cardiology
- Oncology
- Neurology
- Orthopedics
- Gastroenterology
- Urology
- Neurosurgery
- Women’s Health
- Rheumatology
- Hematology
- Pulmonology
- Wound Management
- Anesthesiology
- Interventional Radiology
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Industries / Healthcare
Deepest expertise
Healthcare doesn't need more noise.
It needs partners who understand how evidence, access, operations and trust shape every buying decision.
Healthcare coverage
Where we go deep
Expertise with real clinical and market specificity.
25+ years reaching providers, payers, medical device and pharmaceutical & life sciences decision-makers.
Markets and buyers
Diagnostics & Laboratory Services
Healthcare Distribution & Supply Chain
Healthcare IT & Digital Health
Health Plans & Payers
Home-Based Care
Hospitals & Health Systems
Medical Devices & Equipment
Pharmaceuticals & Life Sciences
Physician Groups & Practice Management
Value-Based Care
Clinical and service line expertise
Specific experience across the care models, specialties and technologies that shape Healthcare decisions.
Digital Health
- Telemedicine
- Remote Patient Monitoring
- Digital Therapeutics
- Patient Engagement Platforms
- AI-Driven Clinical Decision Support
- Hospital at Home
- Virtual Nursing
- Clinical Trial Recruitment
Value-Based Care & Population Health
- Care Coordination
- Chronic Condition Management
- Risk Stratification
- Health Equity & SDOH
- Population Health Analytics
- Medicare Advantage & ACO Programs
- Bundled Payments
Diagnostics & Imaging
- Laboratory Medicine
- Molecular Imaging
- Pathology
- Advanced Radiology
Provider, payer and device segments
This isn’t surface-level targeting. It’s fluency in how each audience evaluates and adopts solutions.
Hospitals & Physicians
- How health system decisions are influenced across clinical, financial, and executive stakeholders
- What earns attention (and what gets ignored) by physicians
- The complexity of value analysis committees, procurement, and adoption pathways
- How messaging must shift across the buying journey — from awareness to validation to action
Payers & Plans
- How decisions are shaped across clinical, actuarial, operational, and executive stakeholders
- Why economic value carries as much weight as clinical outcomes
- The realities of value-based care, risk models, and cost containment
- How payer, provider, and employer interests increasingly overlap
- What it takes to move from consideration to contracting
Medical Devices
- The balance between surgeon preference and system-level standardization
- The growing role of procurement and value analysis committees
- How clinical efficacy, ease of use, and economic value intersect
- The realities of contracting, trials, and product adoption
- What it takes to move from evaluation to utilization
Pharma & Life Sciences
- The role of evidence, outcomes data and peer proof in adoption decisions
- How launches are sequenced across clinical, access and channel audiences
- The realities of long, committee-driven evaluations and formulary pathways
- What it takes to keep messaging consistent across medical, commercial and field teams
“You can't personalize under HIPAA.” We do it every day.
One Healthcare demand engine.
Find the position only you can own.
Market research, audience strategy, positioning, portfolio architecture, go-to-market planning and market access and stakeholder engagement strategy.
Make complex value easier to choose.
Campaigns, content, digital experiences, media and account-based programs built for real buying groups — including service line–aligned campaigns (cardiology, oncology, orthopedics) and physician engagement and influence strategies.
Turn market signals into the next move.
Measurement, optimization, audience insight and a learning rhythm that compounds over time.
Work that moved the number.
Two migrated engagements from the Red House case library — the client, the work and the outcome, as each case was reported.
Creating a Gold Standard Content Marketing Program
A global diagnostic device and service provider whose employer solutions span wellness, condition management and case management. They needed best practices for content marketing and demand generation — and, lacking experience in both, needed benchmarks to guide future lead forecasting.
Outcome
Hundreds of marketing qualified leads, exceeding original estimates by more than 150 leads. Metrics included a 17% email open rate, 11% click-through rate, and 38% landing page conversion. The program was voted “Content Marketing Gold Winner” by the 2015 AVA Digital Awards.
Fill the Pipe in 90 Days — Telehealth Launch
A provider of healthcare solutions to health systems and group practices — telehealth, medical imaging and information management, health information exchange and mobile health. With a recent telehealth launch, they needed awareness, qualified leads and a pipeline to meet short-term sales goals.
Outcome
Of 1,100 hospitals in focus: a 3.7% response rate representing 45 hospitals. On the success of the telehealth launch, similar launches began for medical imaging, information management and health information exchange.