The most compelling offer ever still misses if the titles are wrong. Three words explain it: functional title data.
You’ve sent the most compelling email offer ever, with a can’t-miss subject line sure to make the open rate soar — and it missed. Why didn’t the target audience care? Three words: functional title data.
Targeting by title sounds obvious until the data underneath it is wrong, stale or too coarse. Getting functional titles right is what turns a great message into a received one.
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