B2B marketing has been rebuilt several times over in 25 years: CRM and marketing automation, digital transformation, and the pandemic’s acceleration of everything online. This introduction to the NextGen B2B Marketing series traces that evolution and looks ahead to AI and machine learning — and to the privacy and cookie questions that arrive with them.
The series that follows works the system end to end: data, analytics, segmentation, messaging, content, campaigns and measurement. Each installment stands on its own; together they describe how a modern B2B program actually fits together.
