The client
A provider of information and analysis supporting the decision-making process of businesses and governments, operating across Aerospace, Defense & Security, Automotive, Chemical, Energy, Maritime & Trade, and Technology.
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Positioning · Professional Services
Using Message Testing to Predict Campaign Success
A provider of information and analysis supporting the decision-making process of businesses and governments, operating across Aerospace, Defense & Security, Automotive, Chemical, Energy, Maritime & Trade, and Technology.
The story
One narrative from constraint to consequence.
The challenge
Improve demand generation. The engagement started with a pilot audience and three topics believed to be relevant.
What Red House did
We determined which of the three topics was most suitable, created tailored messaging for three themes segmented by persona, and ran A/B message testing across five verticals (Aerospace, Automotive, Telecommunications, Maritime, Electronics & Media).
The outcome
The test-winning message produced double the MQLs in campaign.
Campaign results mirrored the initial email test — the preferred message earned higher click-through rates and produced double the number of MQLs during the campaign.