The client
A provider of ED outsourcing solutions to hospitals and other healthcare providers. With competitive spending on the rise, they needed to build awareness and create RFP opportunities.
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Engagement · Healthcare
Using Content Marketing for Executive Engagement
A provider of ED outsourcing solutions to hospitals and other healthcare providers. With competitive spending on the rise, they needed to build awareness and create RFP opportunities.
The story
One narrative from constraint to consequence.
The challenge
Rising competitive noise and a need for executive-level conversations that convert into RFPs.
What Red House did
We built a highly integrated campaign of segmented content marketing aimed at engaging C-level executives. A Knowledge Center served as the central repository for case studies, white papers and an online calculator. The key engagement asset was an online financial impact calculator, helping executives determine potential cost savings from outsourced clinical support — and the insights gathered gave sales teams real baseline numbers for sharper follow-up.
The outcome
Unaided awareness up from 39% to 46% in nine months; hundreds of prospects into sales follow-up.
Hundreds of prospects submitted data for sales follow-up, and unaided awareness rose from 39% to 46% within nine months.