The client
The curator of 25% of the world's clinical and scientific content, selling patient engagement solutions into health systems.
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Engagement · Healthcare
Using Content Marketing to Elevate C-Level Demand
The curator of 25% of the world's clinical and scientific content, selling patient engagement solutions into health systems.
The story
One narrative from constraint to consequence.
The challenge
After repositioning its patient engagement solutions, re-engage C-level executives and directors in target health systems.
What Red House did
We developed content elevating the need for patient engagement, built a thought leadership center (client blog posts, infographics, content aimed at health systems), and shifted focus to demand generation, upsell, and cross-sell — targeting health systems with select EHR installations.
The outcome
A 6% response rate from an awareness-led program.
Although the primary goals were awareness and thought leadership, the program still generated a 6% response rate.