The client
An emergency-department services company whose Knowledge Center site featured ED case studies, webinars, and an Emergency Department Financial Impact Calculator.
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Engagement · Healthcare
Using Nurture Programs to Improve Sales Insight for Healthcare
An emergency-department services company whose Knowledge Center site featured ED case studies, webinars, and an Emergency Department Financial Impact Calculator.
The story
One narrative from constraint to consequence.
The challenge
With competitive marketing on the rise, build awareness and increase RFP opportunities.
What Red House did
We built the Knowledge Center website (case studies, webinars, white papers), created the interactive ED Financial Impact Calculator benchmark tool, and ran nurture programs that kept prospects engaged until they were ready to talk.
The outcome
Unaided awareness up from 39% to 46% within nine months.
Increased unaided awareness from 39% to 46% within 9 months.