A company whose solutions help hospitals and physicians with financial and operations performance and optimization. They needed CFO and Director of Finance participation in establishing a new “physician alignment benchmark” for hospitals and physicians.
A company whose solutions help hospitals and physicians with financial and operations performance and optimization. They needed CFO and Director of Finance participation in establishing a new “physician alignment benchmark” for hospitals and physicians.
Getting busy finance executives to engage with — and participate in — a brand-new industry benchmark.
We worked with the client to create the survey, then used HFMA's vast membership of healthcare finance executives to gather responses. Together with the client and HFMA, we compiled the findings into a research report promoted to key hospital and group-practice decision makers. Then we built a turn-key integrated program promoting the research results across a wide range of communications tactics.
