Red House Hires VP, Marketing Operations
Red House strengthened its management team with an industry veteran to lead marketing operations.
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News & Recognition
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Agency awards, industry rankings and firm announcements — the recognition Red House has earned, gathered in one place.
Red House Recognized as a Top B2B Healthcare Marketing Agency in 2023
Recognition for Red House’s B2B healthcare marketing work in 2023.
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Red House Named 2022 Top US B2B Marketing Agency by B2B Marketing
B2B Marketing named Red House a top US B2B marketing agency in its 2022 benchmarking.
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Red House Named 2021 Top B2B Marketing Agency
Chief Marketer named Red House a top B2B marketing agency — and a top agency in the Demand Generation category.
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Red House Named 2022 Top B2B Marketing Agency
A top B2B marketing agency for the fifth year in a row, per Chief Marketer — and a top agency in Demand Generation.
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Red House Named 2020 Top B2B Marketing Agency and Healthcare “Agency to Watch”
Chief Marketer named Red House a top B2B marketing agency for the third year in a row; Medical Marketing & Media named it an “agency to watch.”
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Red House Named 2023 Top US B2B Marketing Agency by B2B Marketing
Named a top agency in B2B Marketing’s US Agencies Benchmarking Report 2023 — the report’s 22nd year.
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Red House Named “An Agency to Watch” by Medical Marketing & Media
Medical Marketing & Media named Red House an agency to watch in healthcare marketing.
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Red House Healthcare Marketing Expands with Nashville Presence
Red House brings next-generation B2B marketing to Nashville — a city chosen for its rapidly growing industries.
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Greetings Nashville!
Red House opened its Nashville, Tennessee office, led by Joe Youngs, SVP and Head of Consulting.
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Red House Named a 2026 Top B2B Marketing Agency & Top 10 Rising Star
B2B Marketing’s 2026 US Agencies Benchmarking Report ranks Red House among the Top 25 US B2B agencies — and its Top 10 Rising Stars.
Read the article →Red House Named a Chief Marketer 2026 Agency of the Year
Chief Marketer named Red House a 2026 Agency of the Year — the honor’s 24th year.
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Trends & Signals
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A monthly, human-reviewed read on structural shifts by industry—clearly separated from the Blog. Each signal translates the change into a practical marketing implication.
Viewing signals for: Healthcare
The Blog
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One unified stream of Red House articles, points of view and news — organized by topic, not by where it was first published. Filter by the topic you care about; every article opens in full.
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Showing 60 of 60 articles and announcements.
Red House Hires VP, Marketing Operations
Red House strengthened its management team with an industry veteran to lead marketing operations.
Read the article →Red House Recognized as a Top B2B Healthcare Marketing Agency in 2023
Recognition for Red House’s B2B healthcare marketing work in 2023.
Read the article →Red House Named 2022 Top US B2B Marketing Agency by B2B Marketing
B2B Marketing named Red House a top US B2B marketing agency in its 2022 benchmarking.
Read the article →Red House Named 2022 Top B2B Marketing Agency
A top B2B marketing agency for the fifth year in a row, per Chief Marketer — and a top agency in Demand Generation.
Read the article →Red House Named 2021 Top B2B Marketing Agency
Chief Marketer named Red House a top B2B marketing agency — and a top agency in the Demand Generation category.
Read the article →Red House Named 2020 Top B2B Marketing Agency and Healthcare “Agency to Watch”
Chief Marketer named Red House a top B2B marketing agency for the third year in a row; Medical Marketing & Media named it an “agency to watch.”
Read the article →Red House Named “An Agency to Watch” by Medical Marketing & Media
Medical Marketing & Media named Red House an agency to watch in healthcare marketing.
Read the article →Red House Named 2023 Top US B2B Marketing Agency by B2B Marketing
Named a top agency in B2B Marketing’s US Agencies Benchmarking Report 2023 — the report’s 22nd year.
Read the article →Red House Healthcare Marketing Expands with Nashville Presence
Red House brings next-generation B2B marketing to Nashville — a city chosen for its rapidly growing industries.
Read the article →Greetings Nashville!
Red House opened its Nashville, Tennessee office, led by Joe Youngs, SVP and Head of Consulting.
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Mastering Marketing to Capitalize on Trends in Value-Based Care
The shift to value-based care rewards quality over quantity. Align messaging with VBC principles — capitation, health equity, demonstrated outcomes.
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Physicians Have Feelings, Too — and Other Things Marketers Should Know
Your marketing “bedside manner” counts: physicians value relationships, and “personal” is a plus.
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What Makes Healthcare IT Decision Makers Say Buy, or Bye?
The IT folks who buy — or don’t — have specific reasons. Check them before you structure your account-based marketing.
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No Marketing Automation Strategy?
Automation is the cornerstone of today’s marketing success — so why do world-conquering initiatives fizzle? One reason stands out.
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How Automatic Is Your Marketing?
Too many automation platforms are glorified email senders. Real automation is a spider web, not a string of emails.
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Prospect Development 101: Before You Nurture, Know Their Nature
The first nurture question isn’t cadence — it’s the nature of the buyer: close time, group size, contracting complexity, education, budget.
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What’s That Buzzing Sound?
Prospects making a beeline to your ads — or just noise? Clear the path from click to conversion.
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eBlasts: Why They’re Better Than Banners
Banners are a cheaper way to buy leads — and a more expensive way to buy conversions. The confusion is in the conversion.
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Predicting Marketing Success: It’s Easier Than You Think, If You Think
You can’t manage what you can’t measure. Work backward from the MQL goal and let the math choose the tactical mix.
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You Can Keep the Clicks (and You’re Welcome to Some of Mine)
Clicks are a means, not a result. Quality over quantity — start with SQLs and work backwards.
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Why Your Research Isn’t Always Reality (or, When You Begin to Believe the Lies)
People tell you how they think; results come from how they behave. Four places research goes wrong — people, question, framework, expectations.
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The How, and Why, of Staying on Top of Who’s on Top
Decision-maker turnover quietly degrades your data — and your results. A competitive job market makes list hygiene a standing job.
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Hit More Targets with Titling
The most compelling offer ever still misses if the titles are wrong. Three words explain it: functional title data.
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If You Build It, They Will Come
Why building your list is better than buying one — the case in a single infographic-led argument.
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Raise Your Response Rate — and Your Reputation
Organically built lists perform better: in one head-to-head drip campaign, opens and clicks ran as much as 150% higher than a compiled list.
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Data: A Marketer’s Best Friend or Worst Nightmare?
Martech grew from 150 platforms in 2011 to more than 3,500 in 2016 — and many teams are drowning in the data. Start with the contact list.
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How to Leverage the Power of Podcasts for Your Brand
Four benefits of podcasting for B2B brands — and five practices that turn episodes into audience, authority and pipeline insight.
Read the article →Four Benchmarks of a Successful Content Marketing Campaign
The Alere “Healthy Workforce” campaign went beyond industry expectations — and took home the AVA Digital Awards Gold.
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Your Content Is Making Noise. But Is It Making Friends?
Content development ranks high among strategists’ focus areas for a reason: words mean more than communication — they build relationships.
Read the article →Are You on Message, or on Another Planet?
When success is measured in MQLs, know ahead of time whether your message is mighty or mighty weak. Message testing is the predictor — and the insurance.
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Aligning Your Content to Sales
Red House’s commentary for B2B Marketing on the role content plays in generating visibility, authority and credibility throughout the sales process.
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How to Generate Engaging Content — and Separate Yourself from Those Who Just Generate Content
The architecture of buyer engagement in four parts: Objective, Strategy, Structure and Style.
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What Makes Good Content? Why Howard Gossage Was an Absolute Master of the Obvious
The principles of good copy didn’t change when copy became content: credible, fact-supported, solution-agnostic, brief — and linked to the deeper story.
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Top 3 Messaging Challenges for Strategic Marketers
Getting a whole team to agree, resonating across audiences, and validating messaging — the three challenges behind most messaging platforms.
Read the article →Looking to the Year Ahead: Why We’re Going Back to Basics
After the martech adoption wave, the focus returns to lead generation — and to the strategy, workflow and creative skills the new stack demands.
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Strategic Hypotheses: The Benefits of a Healthy Sense of Paranoia
Start planning with “What if we’re wrong?” — develop strategic hypotheses, then prove or disprove them before the plan hardens.
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A Sound Strategy That Healthcare Marketers Could Learn from Colin Powell
Powell’s 40–70 rule for decisions, applied to pre-marketing research: benefit evaluation, competitive comparison and message testing.
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Using Lead Scoring to Enhance Your Marketing Strategy
Lead scoring allocates resources to the leads most likely to convert — and aligns sales and marketing on what “ready” means.
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Strategic Email Marketing Tips to Improve Deliverability, Open and Click Rates
First-party data, segmentation, concise mobile-responsive copy, clear CTAs — and testing, always testing.
Read the article →6 Useful Metrics to Measure Your B2B Social Media Marketing Campaigns
Social media is hard to measure? It isn’t. Six metrics that show whether social is working as part of lead generation and nurturing.
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5 Ways a Social Strategy Helps Your Business Level-Up
Brand awareness, engagement, targeting, cost-effectiveness and insight — with a B2B qualifier: the right followers beat follower count.
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The Blurring Lines Between ABM and Demand Gen
Red House’s commentary for B2B Marketing on why the line between ABM and demand generation keeps getting harder to identify.
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Measuring and Monitoring Account-Based Marketing
Measure account performance, not tactic performance — and watch the Decision Maker and the Champion.
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Account-Based Marketing: What Are You Committing To?
ABM is marketing to the decision-making group within a defined set of companies — and it isn’t a quick fix. What it actually takes.
Read the article →The Surgeon Is Your Fan. He Needs to Be Your Soldier.
In Physician Preference Items, enthusiasm is a dangerous metric. Advocacy enablement arms your clinical champion for the committee room.
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Where MedTech Deals Go to Die
The hospital IT Technical Review is the IT Graveyard of MedTech deals. A three-part CIO narrative gets products through it.
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The Surgeon Wants the Robot. The CFO Wants to Know Who Pays for It.
MedTech’s Innovation Trap: selling clinical features to surgeons while the Value Analysis Committee kills the deal on economics.
Read the article →Why Sales and Marketing Leaders Are Turning to ABM
Finite audiences, known high-potential accounts and operational buying triggers are driving leaders to account-based marketing.
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Why More Healthcare Sales and Marketing Leaders Are Turning to ABM
Healthcare has been slower to adopt ABM — but finite audiences, known accounts and operational triggers make it increasingly compelling.
Read the article →Red House Named a 2026 Top B2B Marketing Agency & Top 10 Rising Star
B2B Marketing’s 2026 US Agencies Benchmarking Report ranks Red House among the Top 25 US B2B agencies — and its Top 10 Rising Stars.
Read the article →Red House Named a Chief Marketer 2026 Agency of the Year
Chief Marketer named Red House a 2026 Agency of the Year — the honor’s 24th year.
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The Partnership of Artificial and Human Intelligence in B2B Marketing
AI accelerates the work; strategists define the journey. How the partnership plays out across long-tail B2B sales.
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The Science of Success: Measurement Strategies to Optimize B2B Marketing
Move past MQL counts and vanity metrics to the KPIs that predict revenue — and the frameworks that connect them.
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B2B Campaigns That Convert: How to Align Strategy and Creative
Aligning strategy and creative through data — so campaigns can be held accountable for revenue, not just activity.
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From Insights to Impact: Crafting High-Performing Content at Scale
Building a dynamic content program: research, assessment, messaging architecture and positioning — then personalization at scale.
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From Data to Dialogue: Using Segmentation and Profiles to Personalize Messaging
Segmentation and customer profiling are the foundation of personalized B2B messaging — starting with data quality.
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Leveraging Modeling and Attribute-Based Segmentation to Identify and Prioritize Prospects
Predictive modeling and attribute-based segmentation for prioritizing the prospects most likely to become sales opportunities.
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Mastering Analytics in NextGen B2B Marketing: The Path to Smarter Strategies
Three analytics priorities: metrics that were once aspirational, attribution through the funnel, and predictive optimization.
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The Power of Data in NextGen B2B Marketing: Why a Robust Data Strategy Is Essential
A robust data strategy is the essential foundation — aligned to business goals, built on quality data, and ready for AI.
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Introduction to NextGen B2B Marketing: Maximizing Effectiveness and ROI
The series kickoff: how the convergence of sales, marketing and technology is reshaping B2B marketing — and what to do about it.
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SmartGuides
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SmartGuides are the flagship Red House eBooks — long-form thinking on content marketing, account-based marketing and attribution, written from the work.
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Three guides. One coherent collection.
Explore the long-form thinking behind Red House's approach — the SmartGuides on content marketing, account-based marketing and attribution.
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